CONSIDER CREATIVE AGENCY
Mind Charity
In this brief I collaborated with a copywriter to create concepts for Mind’s Warm Wills Mailing, empowering supporters to take the next step in their legacy journey. The mailing needed to inspire them that gifts in wills have the power to change the lives of people experiencing mental health problems.
The objective is to get the customer to take the next best step for them, when they are nervous or misunderstand giving and help Mind know what their legacy status is.
CONCEPT INSPIRATION FROM BENEFICIARY
Concept
LEAVE A LIFELINE
If you, or someone you love, has ever struggled with their mental health, you’ll know just how scary and isolating it can be. How cut off you can feel from the world – and how hard it can be to get the help that you need.
In those moments, it’s vital that there’s always somewhere to turn. By leaving a gift in your Will to Mind, you could be a lifeline – when it’s needed most.
By helping to fund our support services, your gift could reach someone in their darkest days. A friendly voice at the end of the telephone line, or a community ready to listen. By helping us to campaign for better and more accessible treatment, your gift could one day connect someone to vital support and therapies. And by fuelling the fight for a kinder, more equal society, your gift could be a lifeline, woven into the fabric of our society for years to come.
Leave a lifeline. Give a gift in your will to Mind.
