Frobishers

The drinks market is an extremely competitive one, with challenger brands popping up monthly. Frobishers are pushing to keep ahead of the curb, stay unique and stand out from the rest. My brief was to create a summer paid adverts campaign, bringing a fresh new voice to the brand.

‘Taste your mood in the moment’ was the campaign idea; an optimistic sentiment that reflects the audience’s desire to taste where they long to be, watching the sunset on a beach or lying on the grass looking into the sky. The idea that the taste of these juices transports you to these places.

With limited image assets I set about creating my own assets, using the juice tone to influence the choice of background colour.