TRIBE DIGITAL AGENCY
Citizens of Soil
PERFORMANCE MARKETING MOTION ASSETS
Working with the Tribe performance media team we supported Citizens of Soil to refine their strategy and drive growth through consistent engaging creative content. Media has shifted from niche targeting to strong creative to cut through the noise. Creative fatigue occurs more quickly than ever.
We supported Citizens of Soil with ideation and creative ensuring messaging connected to consumers successfully. Blending motion graphics, UGC and product catalogues to create a full story for the brand.
The universal love language
This concept focuses on the Mediterranean diet, specifically the CoS olive oil! Showing the health benefits and how food can bring people together
Elevate the table
Concept around how CoS’s oil elevates your table, producers and health. All the benefits of joining the club.
The founders
The heart of CoS is the founders with their passion for the oils. This concept is built around their story and why they began.
The producers
The concept was built around the remarkable people that make them - championing female producers. Clips chosen that promote the produers having lovely conditions and focusing on taste.