TRIBE DIGITAL AGENCY
Unthin
Unthin is a challenger hair loss brand dedicated to helping men overcome the effects of androgenic alopecia. Each product is easy to use and is the best quality available on the market. Our challenge was rebrand the Unthin website, creating a brand identity that reflects it’s male target audience, breaking the stigma of a hidden area of health that is kept private. We developed a clean, minimal creative breaking stigmas.
The site can be seen here.
DESIGN SYSTEM
The design process began research into competitors, ideation and forming a cohesive digital design system, ensuring consistency and clarity across all elements.
HOMEPAGE
A simple yet engaging homepage, with a focus on the user and before and after results, proving that the product does work.
HOMEPAGE
Using GSAP we added flourishes into the site such as these floating bottles to give more of a polished engaging feel.
ASSESMENT
A main focus was on the users personal treatment plan, because this is a pharmaceutical product, the company had to ensure users were ok to use the products. We therefore developed a quiz to make sure each customer was eligible as well as show them which product was suitable for them.
PRODUCT COLLECTION PAGE
The company only has six products, so I designed this page to have the product cards with three across, so the viewer can quickly see the range. The cards had a breakdown of cost and a description to help pick which product they think they would need.
PRODUCT DESCRIPTION PAGE
Easy breakdown of information and imagery for each product page. Pricing and call to action highlighted in within the chartreuse tone to encourage the customer to act.
INFOGRAPHICS
Illustrating the ingredients in a simple, clean way to help the customer understand the product more.
CART FLY-OUT
A quick way of allowing the customer to see the products in their cart.
CART PAGE
A clean, user friendly design staking products in the basket.